The tough decision

Your business is booming. There is too much demand and not enough supply.

The first thought frequently is to look to expand in order to meet the demand.

Keep in mind the alternative is to raise the price which might slow down demand but allow for a significantly higher profit margin.

Too often we look to increase quantity sold to increase revenue rather than increasing pricing even though the latter might be much easier and much more profitable.

Have a great day!

Lawrence