People like to try to compare something they are unfamiliar with to something they are familiar with. As an example, people might not have known what Facebook was when it was first opened up to the general public but when they were told it was a better version of Myspace, they were able to understand.
The problem is when something is so different that there isn’t anything to compare it to, people still try to find something to compare it to even if it’s incomparable.
If you have something that is so different that there is nothing to compare it to, you will have to figure out a way to prevent people from trying to pigeon hole it into some category that makes it even more difficult to understand.
Have a great day!