Whether we are software developers, restaurant owners, coaches, store owners or many other type of leaders we have to figure out what make us special.
If there isn’t anything that makes us special then we can and will be easily commoditized. Once we are commoditized then the only thing we can compete with is price.
Whether it’s providing better customer service, superior workmanship, or better communication distinguishing your offering to make yourself special will allow you to be successful.
If we aren’t special then our competition can come from down the street or across the globe.
Have a great day!