Goal Setting is important. When doing this type of goal setting you want to follow the blueprint to make sure you do it properly (realistic, measurable, time limit etc).
On the other hand, sometimes you just need to have a picture of the big goal.
While you might set specific goals for your business to grow to a certain level by a specific time, and then break down the methodology you are going to use to reach these goals, you might also find your dream house that you want to live in and keep a picture of that house around so you remember what you might be working towards.
Having a picture of the goal (either figuratively or literally) can help keep you motivated and on track for your specific goals.
Have a great day!