In business planning it’s important to make the decision whether you want to cater to the exception or the norm.
A hotel that sells out one weekend a year could expand to allow for more guests that weekend but it probably wouldn’t make sense since there is no need the rest of the year.
A restaurant that fills up for New Years Eve but no other time doesn’t need to add more space for that one night a year.
It’s tempting to want to plan for the exception but the reality is we are better off planning for the norm instead of the exception.
Just something to think about.
Have a great day!