When most people think of marketing it’s external marketing. Billboards, TV or Radio advertising, Newspaper advertising, Websites, etc. These marketing tools are designed to bring new customers into the business and remind old customers to keep coming back.
More businesses should focus on internal marketing. This is where they provide such a great service and product that people want to keep coming back and will tell all of their friends as well.
If you provide:
Great customer service
People will want to come back. They will want to tell their friends. They will be your marketing and sales team.
It’s not necessarily a case of either external or internal marketing because you certainly would prefer to utilize both. External marketing will bring people in the first time but if your internal marketing isn’t top notch, it wont matter how good your external marketing is, they wont keep coming back.
Have a great day!