If you could forecast sales in your industry, would it help your business?
If you could see patterns that your competitors don’t see, would it help your business?
If you could prepare for where you are going and not just where you are now, would that help?
The thing is that this type of information is readily available IF you are willing to mine the data that is out there. It does require two things:
Knowing what information is out there
Being willing to do the work once you get the information
When you look at Google, Facebook, Twitter, Foursquare, etc their real value is the information they have collected and are collecting. Is there information out there you should/could be collecting but aren’t?
Just something to think about.
Have a great day!