OPO’s

People frequently take the other peoples opinions very seriously.

When they looks to buy something online, they read the reviews to help them make an educated opinion.

As an example, on a scale of 1-5, a hotel might be given a 2 by a visitor. This might seem like a bad rating however as soon as you find out the reason for the ratings, it might change your feelings dramatically. The 2 might have been given because the hotel wasn’t convenient to shopping. For that visitor, it might make the hotel inadequate but if you are more interested in the amenities, than the hotel might be perfect for you.

Another example might be to ask me my opinion on a certain book. I might rate it very poorly because it was fiction and I don’t like fiction however, if you like fiction, it might be a great book.

Taking the opinions of others is dangerous unless you know their logic behind their opinions. Too often, we forget about this when reading reviews and ratings online

Just something to think about

Have a great day!

Lawrence

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