So often, we want to do something big. Realtors want to sell the big, expensive house. Programmers want to sell their code to Google or Microsoft. Clothing stores want to sell Haute Couture to the wealthy.
Why not think smaller. Sell something simple. Provide something needed by all and do it better than others.
You don’t have to hit a homerun. Many singles work just as well.
It seemed to work well for Sam Walton.
Think small, be big
Have a great day!