If you want to do something unique

If you want to do something unique, ignore everyone and everything else.

People tend to want to compare things to other things and as soon as you start doing that you lose the uniqueness aspect.

When you come out with something unique you have to be prepared for criticism. When something can’t be compared to other things, many people will assume it’s wrong. Be prepared for that and be willing to ignore.

If you want to do something unique, that makes you an outlier so be prepared to go alone…don’t worry, if it’s a success you will have a lot of people joining in later saying they knew you were right the entire time.

Have a great day!

Lawrence

Unlimited Budget

If you could make a 2X return on your advertising, what would your budget be?

This means, for every dollar you spend on advertising you could gt $2 back, after expenses. My guess is you would spend every dollar you have.

This is the way advertising should be. As long as you know you can make more money from advertising than it costs to advertise, than you should be willing to do so all day long.

Instead of looking at advertising as being a cost, look at it, done properly, as a profit center and instead of trying to figure out if the advertising fits into your budget, figure out how to spend as much as possible on the most profitable advertising possible.

Have a great day!

Lawrence

Profits

The number of visitors to your website wont keep you in business long term.

The number of customers you have wont keep you in business long term.

The number of likes or followers you have wont keep you in business long term.

Profits will keep your business going long term.

Just a quick reminder.

Have a great day!

Lawrence

Complacency

The only thing worse than complacency when things are going well is complacency when things are failing.

When things are going well, it’s easy to be complacent because it’s difficult to stay motivated and if you aren’t careful, things turn bad quickly.

With complacency when things are bad, it’s not a matter of wondering who or why because most likely…it’s you.

Have a great day!

Lawrence