Companies seem to always focus on more sales but it’s just as important to focus on your expenses.
One of the businesses I’m involved with has almost identical revenues so far this month as opposed to the same time last year but the difference is the gross profit is far better because the costs are down dramatically.
Now that the margin has increased it’s easier to look and make decisions regarding whether to focus on decreasing costs or increasing revenues.
Without knowing the numbers compared to last year, there wouldn’t be any way to make these types of decisions.
Have a great day!