People talk about the “calm before the storm” but in business, if you are preparing properly, you are dealing with the storm before the calm.
Too often people wait until a project is launched and then go into panic mode trying to fix the things that should have been fixed ahead of time.
Instead, we should be thinking about the storm before the calm. Push yourself and your team to get things done ahead of time so upon launch, things have been tested and than can be calm.
There is almost always a storm, you decide when it happens.
Have a great day!