What if instead of competing with everyone else you decide to change the rules?
Amazon has changed the rules in many ways (forgoing profits for long term market share as an example) and is doing incredibly well.
Elon Musk changed the rules and is trying to change the world (and other worlds).
Albert Einstein changed the rules and changed history.
It’s one thing to break the rules but that is only half of the challenge, if you are going to break the rules, go on and change them as well.
Have a great day!