It’s easy to think the best way to grow is through the acquisition of new customers. New customers equals more profits (in theory).
The reality is many times customers come with large customer acquisition costs. Marketing, salespeople, discounts etc.
Another way to grow is through your current customer base. Offer a new service, a new product or even better pricing to encourage them to order more.
The costs of up-selling your current customers is usually dramatically better than the costs of acquiring new customers.
Just something to think about.
Have a great day!