Over Deliver

If people expect X and you deliver 2X, they will be overjoyed.

The problem is when we intentionally under promise so that we can over deliver. I realize that many people preach to do exactly that but the problem is, if you under promise too much, your customers wont stay around to see you over deliver.

Promise what is expected and then find a way to surpass that and everyone wins.

Have a great day!

Lawrence