We are affected by outside influences every day.
If your next door neighbor keeps their yard in complete disarray, people will look at their yard and associate it, somewhat, with you.
If the parking attendant treats your customers poorly, even if he doesn’t work for you, people will judge you negatively.
If the homeless person outside your store, is screaming at your customers, your customers will remember that when deciding whether to return or not.
It’s not always fair but we are affected by outside influences all the time. While we can’t always change those influences, we can work to counter them, if we are aware.
Have a great day!