Specialize

If you have cancer you go to an oncologist.

If you need to have major heart surgery you go to a cardiologist.

If you need your electrical system fixed you call an electrician.

If you need a house designed you use an architect.

When things are important to you, you get a specialist so why are so many people determined to try to be a generalist in their field?

Graphic design is a true art but too many graphic designers think they are also web designers and end up screwing over their customers because they are so limited.

General contractors think they can do residential as well as commercial and end up doing average at both.

If you want to be good at something, specialize in one area and then make the determination to master it…don’t keep bouncing around different areas trying to do it all.

Have a great day!

Lawrence

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