I was reading an interesting article about the Permian Basin and the risk vs reward due to the high cost of the land.
The oil and gas companies that have been in that area for long are finding it very profitable. Those that are just getting in it now are finding the high cost of entry as a barrier due to the risk involved.
Those companies who know their core business and have remained focused throughout, are thriving in that region. Those that are are constantly looking for the next big thing frequently find the opportunities as too little and too late.
Know your core business and let others tilt at windmills.
Have a great day!