I can’t do…

As the noted philosopher Winston Burleson once said “I can’t do what I don’t want to”.

Too often the reason people fail to be able to do something is because deep down they don’t want to do it.

We have to do a better job of selling people on why they should want to do something before they embark on a project (and “because I said so” frequently doesn’t work).

Have a great day!