People invest in hope all of the time.

They invest in companies that may or may not work because they hope the company will go big.

They invest in sending their kids to a certain school because they hope it will allow their kids to be more successful.

They invest in a home because they hope it will appreciate in value.

The problem is that at some point hope has to be realized. If the hoped for result doesn’t happen, it’s difficult to keep investing.

As an example, when the real estate market went through a “bust” in 2008-2009 people walked away from their homes because they lost hope. When a company that claims it will have 100,000 customers proves to have only 100 customers, it’s hope is lost and the ability to raise money disappears.

People sell hope all the time, at some point, hope has to turn to reality.

Have a great day!