What is the difference between what you offer and your competitor?
What do you do better? What do they do better? What should you do differently?
If you find that you do a lot better and your competitors do nothing better this usually means you aren’t looking at things objectively.
Taking a look with open eyes and an open mind will allow you to figure out the best direction to take your company. If you don’t feel that what anyone else is doing is important, you might find yourself spinning your wheels working on things others have already figured out or figured out why not to do.
Be willing to compare and contrast as much as possible, you might learn a lot.
Have a great day!