One of the mistakes many companies make is assuming customers are “their customers”. It’s very easy to start taking “your customers” for granted because you start to think they will keep coming back regardless of what you do.
This really becomes a problem when the customers realize they are being taken for granted and instead of being “your customers” they quickly become someone elses customers.
Treat every customer as someone whose trust and loyalty you have to earn (and re-earn) every day.
Have a great day!