The problem with standard operating procedures (SOP’S) is they are STANDARD.
If you are trying to disrupt an industry, reverting back to the standard doesn’t make sense.
As an example, if you have a novel way to market products or services, your pricing model shouldn’t be the way everyone else is doing it simply because that is the norm. Look for the way that makes sense, not the way others are doing things.
If you are looking to license your technology to others and it allows others to do something unlike anything else, don’t look at the norm for how to price it. Look for the right way.
SOP’S are important to establish for day to day operations, but when you are in a disruptive industry and are looking at putting together deals, be creative and do what is best for all concerned, and not just the way it’s been done before.
Have a great day!