When a competitor moves to town and provides a better product or service (or better support or pricing etc) do you complain about what they are doing or do you up your game and beat them back?
If you choose the complain option, you will quickly find it doesn’t work…because no one cares. If you choose the option of upping your game, good for you, it’s a good reactive decision.
Ideally, don’t wait for the competitor to arrive, up your game and make it extremely difficult for anyone to even consider competing with you.
Have a great day!