Some people are loyal to brands. Some people are loyal companies. Some people are loyal to low prices.
Doesn’t it make sense to be loyal to certain values instead? Instead of being loyal to a brand of food wouldn’t it make sense to be loyal to the value that this brand might stand for instead?
As an example, if you value dairy free products, why not consider all value free products and not just those from one brand?
Be loyal to your values and not just a particular company or brand.
Have a great day!