Restaurants run promotions giving discounts to new customers.
Consultants give free time to new clients to convince them of their value.
What is the message you are giving your longstanding, loyal customers? Are you sending the message that new customers are more important than them, your best customers?
Keep in mind that your best customers are not always your biggest customers. Your best customers are not always the ones that cause the most problems or make the most calls.
Without your best customers, you wont have the opportunity to get the bigger customers.
Have a great day!