When you are working on margins, it’s not just the size of the margin but also the time period involved.

A 20% margin might seem better then a 10% margin but if it takes a year to get the 20% margin and only a week to get the 10% margin and you can then do it again the next week, then the 10% margin is better then the 20%.

When looking at margin you also have to factor in turnover.

Have a great day!