It’s easy to do what everyone else is doing. Sometimes we even try to do something similar to what everyone else is doing but even better.
The problem is, this isn’t a good way to separate yourself from the crowd.
If you want to be successful, be willing to do something really different.
The problem is when you go out and do things differently then others will be critical. If you let that bother you then you will most likely revert back to what everyone is doing.
If you want to be average, then proceed with groupthink. If you want to be exceptional then be willing to go in a different direction but realize you have to be willing to accept criticism and complaints from others. If this bothers you, then go with the groupthink.
Have a great day!