Cilantro makes salsa taste great. If that is the case doesn’t it make sense that cilantro will make some other foods taste better as well? It doesn’t mean that all foods will taste better with cilantro but certainly makes sense to explore some that might.
Since this makes sense for cilantro (or some other ingredient for those of you who don’t like cilantro) doesn’t it make sense in business? Look for one piece of your business that makes it special and see if there might be other uses for that piece.
Sometimes it’s just a small thing that makes your offering special and if that is the case, that small thing might have great value in other uses.
Have a great day!