Don’t lose sight of the goal

When we look at a websites analytics it’s easy to obsess on things like page views, bounce rates, time on a site etc. The problem is when we lose sight of the true goal of the site.

Is the goal of the site to have more visitors or are you trying to maximize profits? The two aren’t necessarily mutually exclusive and in some cases there might be a direct correlation but it’s vital that you not lose sight of the true goal and start focusing on the wrong things.

Have a great day!

Lawrence

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