“We have the best pizza in town”
“Our hotel has the best rooms in the metropolitan area”
“Our customer service is second to none”
It’s easy to make these types of claims. It’s even easy to believe these claims but do you really know if they are true?
When was the last time you ate at your competitors restaurant?
When was the last time you stayed at your competitors hotel?
When was the last time you shopped at your competitors stores?
Rather then making baseless claims, why not actually do some research and find out what is really the case?
Have a great day!