You can tell people all you want about how great you are. You can tell them you have the best restaurant, or the best hotel or the best company and deep down it really doesn’t matter.
It’s when other people start talking about how great your restaurant, hotel or company is, then it really matters.
Stop telling people how good your product, service or company is and start giving other people a reason for them to tell others how great you are.
Have a great day!