When people get desperate for money (for rent, food etc) they frequently will look to sell something. They might go on ebay or Craigslist and offer something for a good price in order to generate cash.
When times are slow in your business should you consider doing the same thing? Is there a product or service you can offer, at a reduced price to improve your cash flow?
As an example, some hotels offer their rooms on services such as hotwire.com to fill rooms that might otherwise go unsold. This will reduce their average daily rate but is it worth keeping high margins with bad cash flow or are you willing to reduce your margins and improve your cash flow?
What can you sell?
Have a great day!