What makes you better than your competition?
If you own a restaurant why should people come to your restaurant as opposed to your competition?
If you run a camp what makes your camp more desirable than some other camp?
If you sell widgets, what makes your widgets better than someone elses widgets?
So many people say “we have better service” or “we have a better product” but is that real or just something you claim?
If you can’t quickly articulate what makes you better than your competition, chances are your potential customers can’t either…and that is a problem.
Have a great day!