How well do you know your customers? If you have a group of loyal customers, rather than trying to find more that might want your goods or services why not offer more things that your loyal customers really want?
It’s so much easier to sell to people who already know and like you then it is to sell to people who don’t know you so why not cater to your current clientele?
The advantage of catering to your current clientele, besides the fact they know and like you (hopefully) is if you keep them happy, they will help you get more customers through word of mouth.
If you know your customers, cater to them. If you don’t know your customers, find a way to learn more about them
Have a great day!