It’s easy to think of everyone as your competition but the reality is, it’s not the case.
As a restaurant owner it’s easy to think of all restaurants as your competition but people really don’t choose between a high end steak place and a fast food restaurant.
As a hotel owner it’s easy to think of all hotels as your competition but people don’t choose between the Ritz Carlton and Motel 6.
As a college football coach at a D2 program if you are going after the same recruits as Nick Saban at the University of Alabama, you probably aren’t going to win and instead will be wasting time and resources.
Figure out who your competition really is and then figure out how to beat them. If you try to beat everyone you will most likely fail
Have a great day!