Why look to exit?

When people talk about starting a new company one of the questions that inevitably comes up is “what is the exit strategy?”

While I understand that from an investors perspective, from the founders perspective why not look at it differently? If you are looking to start a new business, which will probably take a lot of time and energy, why not start something that you want to do for the long term? Do something you love. Do something you want to do. Do something that will make you a better person.

Why start something you don’t think you will want to do long term?

Have a great day!


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