Cater to the rule not the exception

In business planning it’s important to make the decision whether you want to cater to the exception or the norm.

A hotel that sells out one weekend a year could expand to allow for more guests that weekend but it probably wouldn’t make sense since there is no need the rest of the year.

A restaurant that fills up for New Years Eve but no other time doesn’t need to add more space for that one night a year.

It’s tempting to want to plan for the exception but the reality is we are better off planning for the norm instead of the exception.

Just something to think about.

Have a great day!


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