A great idea is wonderful
Great execution is wonderful.
Without the right timing, neither really matters.
A restaurant opening just before a major company moves across the street might work great.
A restaurant opening just after a major company shuts down across the street will most likely fail.
A perfectly executed volleyball set one second too late results in failure.
A slightly better computer program right after another company launches a program that is adopted by much of the target market will most likely fail.
Timing isn’t the only thing, but it certainly is a vital piece of the puzzle.
Have a great day!