Get their attention

Many of us have a message we think has value. The challenge is getting people to listen. We might try to start off with some deep thoughts but frequently we have to get their attention first.

As an example, one of the more talented country singers of the past 20 years is Tim McGraw. Many of his songs are thought provoking and quite deep. However, the song that first got him noticed was “Indian Outlaw”. It was controversial, “cute” and somewhat gimmicky. If I had to guess, I would imagine it’s not the song he would want to be best remembered for but he was able to use that one song to get peoples attention so now he can do his deeper songs.

Get people’s attention first and then, once you have it, you can more effectively get your message out there.

Have a great day!

Lawrence

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