There was a time, not too long ago, when we received most of our news once a day, when the newspaper arrived. Now. we get it constantly via the Internet.
There was a time, not too long ago, when a modular home meant a single wide trailer with all of the negative thoughts that go with them. Now, there are some wonderful modular homes being built much better than stick built homes.
There was a time when all a company needed to do to get publicity was run some TV ads. Now, with DVR’s, many people never see a TV advertisement.
If the rules have changed or the rest of the industry has changed and you are still playing by the old rules, you will most likely lose. You don’t have to do what everyone else is doing but you better know WHY they are doing it.
Just something to think about.
Have a great day!