When looking at creating a new product or service one thing to consider is “will it make their life better?”.
This might mean making them more efficient.
This might mean saving them money.
This might mean any number of things but the thing to remember is if you can make peoples lives better, they will be willing to consider your product or service. If your product or service doesn’t make peoples lives better, you have a hard sell in front of you.
Have a great day!