If you are selling a good or service wouldn’t it make sense to start by selling to people who want your good or service?
If you are selling wine, wouldn’t it make sense to start by selling to wine drinkers instead of to people who don’t drink wine? It might be possible to convert non wine drinkers to wine drinkers but it’s a lot easier to convert wine drinkers to your wine.
Start with the low hanging fruit, then slowly expand your market. Not only will it allow you to generate some momentum but it will also allow you to generate some revenue as well.
Have a great day!