Shorter is more difficult

In school, when a paper was assigned, the only thing worse than a 10 page paper was an 11 page paper. Finding research (or filler) to add more pages could be painful.

In business, it’s the exact opposite. A one page description of a project is more difficult than a 10 page paper because you have to get the meaning across in fewer words. This means that every word is important.

A 30 minute presentation is difficult. Making a 30 second presentation is even more difficult.

We are so accustomed to being able to write more content, use more words etc that we forget that the other peoples time is as valuable, if not more valuable than our own.

We might be able to explain everything in 30 seconds but if we can’t get the other peoples attention in the first 30 seconds, we wont have the opportunity.

Just something to think about.

Have a great day!

Lawrence

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