Are you able to finish the sentence “We are…”? For many years at Penn State it was “We are…Penn State”.
Are you able to describe your organization or business?
How about “We are a restaurant that strives to provide excellent food and wonderful service”?
Or, “We are a hotel that people can count on to have clean rooms, a nice pool and great employees?”
Are you able to finish the statement “We are…”?
If not, how can we expect anyone else to know who or what you are?
Have a great day!