When looking for partners

When people look for partners it’s typically because they are looking for additional resources (money, infrastructure etc). It’s important to realize that some times a partner is valuable for other reasons.

A partner who can introduce you to the right people or can help with sales or can help with in other ways can be just as valuable, or more valuable than those who can provide money or infrastructure.

Look for the total package and not just the obvious and you might find that partnerships can be more valuable than originally anticipated

Just something to think about.

Have a great day!


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