Are there a few people whose opinion you respect so much that they influence your opinions in certain matters?
Do you look to these people for recommendations and suggestions?
If so, you are like many people. These people you look to are “influencers”.
If you look to influencers for recommendations don’t you think others do the same?
When marketing your product or service, if you can get to these influencers you can get through to many others as well. Ignore these influencers and it’s hard to be successful
Have a great day!