Is your business or organization dependent upon someone else for your success?
This could be anything from having a marketing agency where 90% of your business is from one client to being solely dependent upon one search engine for all of your business.
What happens if that one client goes out of business or decides to use a different marketing agency?
What happens if the search engines algorithms change and you lose all of your traffic?
Do whatever you can to diversify your business so you aren’t dependent upon any one person, company or organization.
Just something to think about.
Have a great day!