Recently I bought a few things from alchemy.com. I liked their products and loved their story. They use use the inner tubing from bicycle tires for the main part of their products and the straps are from the seat belts of cars. They are a great example of a company that upcycles.
I also bought some business cards from rebinder.com. Their belief is “products should be made in our country, with out workers, out of responsible materials with the intention that no landfill be required”. They write about their beliefs, they live their beliefs and they are their beliefs.
Whether you like these type of products or not is irrelevant. The thing that both of these organizations do is they sell their story. If you buy from them you are buying more than just their products, you are also buying their story.
What is your story? Are you doing a good job of selling that?
Just something to think about.
Have a great day!