People spend a lot of time, money and thought on networking to build their business. They want to meet as many people as they can, they want to meet the “right people” and then use those connections to help their business.
The problem with this strategy is while they might be meeting a lot of people they aren’t taking the time to develop these relationships.
People don’t want to do business with someone they barely know. People want to do business with people they know well, they want to do business with people they like, they want to do business with people they trust.
Rather than trying to meet as many people as possible, take the time to develop a real relationship with a few people. You might be surprised how well it works.
Have a great day!